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This web site helmet-holder.com has the following on the homepage, "The 1 way to store your riding gear." Our analyzers noticed that the webpage also said " When you are done with a good ride or just in from the track, where do you put your gear? Well occasionally jackets or leathers get hung up and your helmet might have a special place as well." The Website also said " Sometimes your helmet just hangs on a bike mirror in neglect. We have a simple, clean and elegant product to not only store but to display your helmet and or gear. Great for the garage, trailer, home, even your office." The website's header had motorcycle helmet as the most important optimized keyword. It is followed by helmet, helmet holder, and helmet hook which isn't as highly ranked as motorcycle helmet. The next words helmet-holder.com used was helmet stand. helmet display was included but might not be viewed by search parsers.